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In PR, the to accomplishment is building strong interactions with media and media agencies. While the old “spray and pray” strategy of firing off a press release to a list of media connections can still operate occasionally, it may be better to remember to build rapport with reporters frequently. Taking the time to connect with journalists and establishing a mutually useful relationship with them will help to make sure that for the opportunity develops, they are willing to support both you and your company in a timely manner.
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When selling a tale, always start with the journalist’s perspective in mind. The process will give you a prospect to customize your note and ensure it can easily resonate with the reporter and their viewers. It will also stop you from wasting time trying to sell the story to journalists who have aren’t interested inside the topic or audience that you’re focusing.
It’s the good idea to ensure that you have the facts directly and that all of your quotes happen to be accurate. This will likely save you out of having to provide a retraction or a static correction later on. Providing incorrect information to the media can damage your reputation and ultimately impact the success of future campaigns.
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